The Shift
What is Agentic Commerce?
Traditional e-commerce puts humans in front of every search and purchase. Agentic Commerce flips this entirely.
Traditional E-Commerce
Humans browse, search, compare, and buy manually. Discovery is slow, effort-intensive, and dependent on a person being at a screen.
AI-Mediated Commerce Now
AI agents act as the primary shoppers, querying structured APIs to find the best merchant for any user need - in milliseconds, at any hour.
Direct Transactions
Once discovered, agents transact directly with merchants. No intermediary in the purchase path.
Our Product
The Merchant Hub
The discovery and registry layer in the Agentic Commerce ecosystem.
Semantic Merchant Discovery
Match on intent, not just keywords. Agents describe what they need and the Hub returns the most relevant merchants.
Multi-Protocol Support
MCP, UCP, ACP and custom protocols. Merchants publish which protocols they support and agents filter and reason accordingly.
Structured Capability Registry
Checkout, search, fulfilment, returns and more. Every merchant's capabilities are structured and queryable, enabling agents to reason and transact.
For Merchants
Register once.
Get found forever.
Your online storefront in the hands of every AI shopping agent. No ongoing work required.
For AI Agents
Query. Discover.
Transact.
Semantic search across 5,000+ merchants. Get structured endpoint data in milliseconds.