100+
Merchants
AI-Ready
APIs
Zero
Setup Fee
How It Works
Three steps from registration to being discovered by AI shopping agents.
01
Register
List your business, endpoints, and capabilities on the Merchant Hub in minutes. No technical setup required.
02
Get Discovered
AI agents query the hub to find matching merchants based on intent, category, and protocol capability in real time.
03
Transact
Agents route requests directly to merchant endpoints. The Hub steps aside — all transactions are direct and instant.
For Merchants
Register once.
Let agents find you.
List your business on the Merchant Hub and become instantly accessible to AI shopping agents worldwide.
List your business once, get discovered by thousands of agents
Publish capabilities, protocols, and API endpoints
Zero setup fee — free to register, free to be discovered
For Agent Users
Discover. Connect.
Transact.
Query active merchants, filter by capability and protocol, and route your agent to the right endpoint in milliseconds.
Query the hub to discover merchants matching user intent
Filter by category, protocol support, and capabilities
Receive structured endpoint data and connect directly